About Debra Maurer

Digital Content Writer & Strategist | SEO | Marketing Copywriter/Editor

Professional Experience

I specialize as a content strategist, digital content writer, and editor with experience in web content writing, content marketing, SEO, content management systems (CMS), linking strategies and site navigation, and content targeted to B2C and B2B audiences. I’ve collaborated regularly with designers, project managers, and marketing teams, as well as global web development teams.

I’ve created and edited marketing content for various websites and brands, including homepages, landing pages, online articles, blogs, social media content,  e-newsletters, and email campaigns.

I currently manage and create content for my WordPress blog on RemotelyContent.com. I use Canva to create graphics and video tutorials to include in blog posts, and post on social media, including YouTube and Instagram.

In addition to WordPress, I have experience managing content in HubSpot and AEM (Adobe Experience Manager) CMS, as well project management software, including Jira and Wrike.

  • View my writing and editing samples for examples of my work on a variety of websites and publications.
  • Check out my CMS video tutorials (WordPress, Canva, HubSpot), SEO writing tips, and more on my blog.
  • Contact me and view my experience on LinkedIn.

Expertise, Technical Skills, and Certifications

Digital content writing, editing, and posting

  • Web content writing
  • Copywriting and editing
  • SEO copywriting
  • Blog writing and posting
  • Content management systems (CMS)
  • AP style
  • B2B and B2C audiences
  • Brand voice and tone
  • Style guidelines

Web content planning

  • Website relaunches/new site launches
  • Content migration
  • Editing and publishing content in CMS
  • UX improvement
  • Collaboration with design & web development teams
  • Critical messaging
  • Microcopy
  • Content audits

Content marketing and strategy

  • Content strategy
  • Content audits
  • Content calendars
  • Collaboration with marketing teams
  • Landing pages
  • Sign-up forms

Search Engine Optimization (SEO)

  • Updating content for SEO 
  • SEO best practices
  • Meta data

Additional media

  • Email campaigns
  • Client communications
  • Modal windows
  • Promotions and special offers

Content management systems (CMS)

  • WordPress
  • HubSpot
  • Adobe Experience Manager (AEM)

Project management and collaboration

  • Monday.com
  • Wrike
  • Jira
  • Agile Scrum methodology
  • Slack

Social media

  • YouTube
  • Instagram
  • X (Twitter)
  • LinkedIn

Graphic design and video editing

  • Canva
  • CapCut
  • Edits

Microsoft Office/ M365

  • Word
  • Excel
  • PowerPoint
  • SharePoint
  • Outlook
  • Teams

Google Workspace/ Google Suite

  • Docs
  • Sheets
  • Slides
  • Meet
  • Gmail

Additional software

  • Adobe Acrobat
  • Adobe Photoshop

Semrush

  • Building a B2B Content Marketing Strategy
  • Keyword Research

Google Skillshop

  • Google Analytics Certification

Coursera

  • Google AI Essentials

LinkedIn Learning

  • Figma Essentials
  • Monday.com
  • Advanced Google Analytics (GA4)

HubSpot

  • Content Marketing
  • Digital Marketing
  • Social Media Marketing II
  • SEO II
  • Inbound Marketing