About Debra Maurer
Digital Content Writer & Strategist | SEO | Marketing Copywriter/Editor
Professional Experience
I specialize as a digital content writer and editor with experience in web content writing, content marketing, SEO, content management systems (CMS), linking strategies and site navigation, and content targeted to B2C and B2B audiences. I’ve collaborated regularly with designers, project managers, and marketing teams, as well as global web development teams.
I’ve created and edited marketing content for various websites and brands, as well as landing pages, online articles, blogs, social media content, magazines, e-newsletters, and email campaigns.
I currently manage and create content for my WordPress blog on RemotelyContent.com. I use Canva to create graphics and video tutorials to include in blog posts, and post on social media, including YouTube and Instagram.
In addition to WordPress, I have experience managing content in HubSpot and AEM (Adobe Experience Manager) CMS, as well project management software, including Jira and Wrike.
I’m actively seeking an opportunity in digital content strategy, content management, content marketing, copywriting, and editing.
- View my writing and editing samples for examples of my work on a variety of websites and publications.
- Check out my CMS video tutorials (WordPress, Canva, HubSpot), SEO writing tips, and more on my blog.
- Contact me and view my experience on LinkedIn.
Expertise, Technical Skills, and Certifications
Expertise and Skills
Digital content writing, editing, and posting
- Web content writing
- Copywriting and editing
- Blog writing and posting
- Content management systems (CMS)
- AP style
- B2B and B2C audiences
- Brand voice and tone
- Style guidelines
Web content planning
- Website relaunches/new site launches
- Content migration
- Editing and publishing content in CMS
- UX improvement
- Collaboration with design & web development teams
- Critical messaging
- Microcopy
- Content audits
Content marketing
- Content strategy
- Content calendars
- Collaboration with marketing teams
- Landing pages
- Sign-up forms
Search Engine Optimization (SEO)
- Updating content for SEO
- SEO best practices
- Meta data
Additional media
- Email campaigns
- Client communications
- Modal windows
- Promotions and special offers
Technical Skills, Software & Tools
Content management systems (CMS)
- WordPress
- HubSpot
- Adobe Experience Manager (AEM)
Project management
- Wrike
- Jira
- Agile Scrum methodology
Social media
- YouTube
- X (Twitter)
Graphic design and video editing
- Canva
- CapCut
- Edits
Microsoft Office/ M365
- Word
- Excel
- PowerPoint
- SharePoint
- Outlook
- Teams
Google Workspace/ Google Suite
- Docs
- Sheets
- Slides
- Meet
- Gmail
Additional software
- Adobe Acrobat
Certifications
Semrush
- Building a B2B Content Marketing Strategy
- Keyword Research
Google Skillshop
- Google Analytics Certification
Coursera
- Google AI Essentials
LinkedIn Learning
- Figma Essentials
- Monday.com
- Advanced Google Analytics (GA4)
HubSpot
- Content Marketing
- Digital Marketing
- Social Media Marketing II
- SEO II
- Inbound Marketing